Our Approach
Custom Advice
At
Primera Ventures, we are a team of seasoned professionals with extensive experience in delivering expert M&A advice and actionable business strategies.
Our focus is on empowering ambitious entrepreneurs to build and grow with purpose—through expert guidance, strategic positioning, and actionable insight—ultimately preparing low mid-market companies for successful, high-value exits.
In response to the growing demand for Strategic M&A among low mid-market businesses, our mission is to help founders unlock their full potential and maximise enterprise value at every stage of the journey.
Multi-Disciplinary Solutions
Our multidisciplinary solutions unite experts across key fields to deliver a comprehensive and strategic approach to M&A. We go beyond preparing businesses for their next step—we empower them with the tools, insights, and frameworks needed to thrive in competitive markets and maximise enterprise value.
This forward-thinking methodology enables us to navigate complex M&A landscapes with precision, ensuring our clients are not only exit-ready but strategically positioned to achieve optimal outcomes in valuation, deal terms, and long-term success.
Commitment to Core Values
At Primera Ventures, our actions and decisions are guided by a clear set of core values that define who we are. We are committed to integrity, transparency, and collaborative partnership in everything we do. We believe that trust is earned through open communication, mutual respect, and consistently delivering on our promises.
To uphold the highest professional standards, our team holds recognised accreditations in M&A advisory, ensuring our work aligns with industry best practices and rigorous ethical frameworks.
Who We Work With
We serve a diverse client base, including Start-Ups, Scale-Ups, and Step-Downs, by crafting tailored exit strategies that align with their specific business goals. From executive coaching to comprehensive, end-to-end consulting, we provide ambitious entrepreneurs with the full support they need to navigate the complexities of today’s dynamic mid-market M&A landscape.
Start-Ups
We support founders of startup companies, at their achieved Product Market Fit (PMF) stage of development, in positioning for recapitalisation (raising finance) or early exit to a strategic or financial buyer.
Scale-Ups
We support entrepreneurs of lower mid-market enterprises in developing sustainable growth strategies (through a successful vertical or horizontal acquisition) and positioning for a successful exit to a strategic or financial buyer.
Step-Downs
We support owners of privately-owned low to mid-market companies,
generating revenues of £5 million or more, in strengthening their long-term stability for a successful ownership transition to a strategic or financial buyer.
The Easy Way To Start
"We believe every Business Owner needs a
Trusted Advisor to Grow and Exit Their Business"
Irina D'Amore
Founder & CEO
Primera Ventures Advisory
Step 2: Book Your Strategy-In-Action Call
Review your results with an expert.
One of our advisors will connect with you to unpack your results and identify growth opportunities during a Strategy-In-Action Discovery Call.
Step 3: Launch Your D.R.E.A.M Exit Strategy
Turn insight into impact.
Select our Advisory Service to accelerate your progress toward a high-value exit or strategic acquisition. Together, we’ll define your roadmap and take action.
